7-Day DVR Playback Helps ‘CSI’ & Other CBS Series

Several CBS series posted significant gains during premiere week when live plus seven-day DVR playback was counted for the first week of the 2010-2011 season ending September 26.

Overall, CBS gained 1.54 million viewers over its live plus same day average, which is an increase of 12%. The network also gained half a rating point in the key 18-49 demographic prized by advertisers, which was a 15% increase, and seven tenths of a rating point in the 25-54 demo (a 16% increase). The Hawaii Five-0 reboot and The Mentalist had the highest ever playback ratings. Five-0 gained 3.4 million viewers and 1.1 rating points in the 18-49 demo, and Mentalist added 3.2 million viewers and 1.0 rating points in the key demo. In the 25-54 demographic, Five-0 added 1.5 rating points, bringing it up to 6.8, and Mentalist went up to 5.8 with an additional 1.2 rating points.

CSI: Crime Scene Investigation gained 2.47 million viewers with the DVR results added in, bringing the viewership for the premiere up to 17.20 million. CSI: New York’s new lead-out Blue Bloods also experienced a significant gain. The series premiere added 2.22 million viewers, bringing the freshman drama up to 15.25 million viewers for the first episode. In the 18-49 demographic, CSI added a full rating point, bringing the premiere’s rating up to 4.4. Among adults 25-54, CSI gained 1.1 rating points, bringing it to 5.8.

More details, as well as the full list of the top 15 most played back programmes of premiere week, are available at Radio Business Report.