Bruckheimer Gets His Game On

Jerry Bruckheimer boldly goes where he has never gone before.

The CSI producer signed a multi-year development deal with MTV Games. The partnership will result in original video game ideas. "I think the New Year is upon us, and we all make our New Year's resolutions," Bruckheimer told MTV News. "It's time to set our creative energies into other areas I haven't been in before, so it's a perfect time for me."

Bruckheimer did not indicate the type of games that would be produced because he said that it was too early in the process to tell. However, he described the general idea of what he would be trying to make. "I think the same kind of stuff we bring to television and films," he explained. "We always want to look at things a little differently from other people. Pirate films were dead for a long time, and we put Johnny Depp in it and created an unforgettable character. We did the same thing with fighter pilots in Top Gun and dancers in Flashdance. So we're just trying to see things a little differently."

Jeff Yapp, executive vice president of programming enterprises for MTV Networks Music Group, said that it didn't matter that Bruckheimer wasn't an expert on gaming. "What I wanted was his ability to tell a story that uniquely connects to an audience and now to give him a new set of tools, which is the interactive set of tools that he has not had the opportunity to play with yet. Someone said to me that before he came to television he was largely a film guy, and film guys go to TV, and very few of them succeed. Well, Jerry clearly succeeded there," Yapp explained.

There is no word on when the partnership will begin producing games, but they emphasized that the content would not necessarily relate to music. Yapp mentioned that he and Bruckheimer have talked about taking new approaches such as mobile, TV and virtual areas. That could affect the timeline, which is usually estimated at 18 months to two years before content is put out. "I think the point that sticks out for Jerry and I is ... a new form of entertainment that links all of those forms of entertainment together. If that happens, and that idea is there, we can be out much faster," Yapp said.

The original article is from MTV News.

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