'CSI' Takes Emmy Campaign To The Streets

In an attempt to get Emmy voter's attention to focus on CSI, CBS recently pulled a killer stunt outside the Writer's Guild's headquarters.

The network set up a fake crime scene outside the building, complete with body bags, coroner vans, and even Gary Dourdan (Warrick Brown) look-alikes. It was an attempt to get Emmy voters to consider giving CSI a nomination for its 6th season.

"We feel this show is Emmy-worthy, but because it's a procedural it tends to get overlooked," said CBS Paramount Network TV PR exec Lauri Metrose. "We're trying to break the mold from traditional Emmy campaigning."

CSI isn't the only show doing creative things to sway the Emmy vote. Other shows, such as The Office, have taken campaigning online, giving Emmy voters the chance to download episodes of the show for free. With every passing year, it seems Emmy campaigning gets more and more fierce.

CSI is simply doing what it does best. "We asked, how do we find something that's going to attract attention from people who vote that's in the spirit of CSI," said Metrose's partner Phil Gonzales. "We came up with this idea of a coroner's van and a team of CSI people moving bodies and staging vignettes in front of key locations."

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