CBS To Hype 'CSI' On Free DVD

A "sneak peek" DVD previewing CBS' upcoming fall season, including CSI: Crime Scene Investigation, will be available at Blockbuster Video stores and in the September 15th issue of Entertainment Weekly.

TVShowsOnDVD.com has reprinted highlights of an article from the trade magazine Video Business, stating that CBS has lined up several major sponsors, including Blockbuster and Paramount Home Entertainment, to help promote the network's fall lineup. In addition, more than 25,000 American Airline flights will air a special fall preview featuring Entertainment Tonight host Mary Hart.

The sneak-peek DVD produced by CBS and Blockbuster offers a behind-the-scenes look at the CSI franchise, including an exclusive interview with executive producer Jerry Bruckheimer.

The disc will also include an original music video featuring The Who, who perform the theme songs for both CSI shows, as well as a CSI interactive game.

The disc is targeted to draw attention to the five- to six-minute previews of six new CBS shows, possibly including Bruckheimer's Cold Case.

CBS will promote the DVD through a series of on-air commercials. It will be available in more than 5,500 locations.

For more information, see the original article here.

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